![]() ![]() Some of the talking points Esther and I go over in this episode include:ĭefining publicity and its benefitsHaving a book and going after a traditional publicityHow to monetize your publicityThe range of time needed to garner publicity She’s the founder of Born To Influence, a one-of-a-kind publicity agency specializing in helping experts and personal brands get more credibility, leads and sales. In this episode of the VIP Access Podcast, I’m chatting with Esther Kiss, a serial entrepreneur, business mentor, and publicity and marketing expert. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator. A good public relations strategy can help position you as the 'go-to authority' in your field. Publicity helps you present your brand to the world. Join the Sparkles and Strategy Facebook group Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above. Good communication is always the best tool to help you deeply understand where your clients stand and what will truly resonate with them. Her storyThe Genuine OfferGreat tips for messaging to gain people's trustThe 6 key questions Some of the talking points Veronica and I go over in this episode include: She is passionate about helping people to grow their mindset and create messaging that attracts leads, pre-qualifies the BEST leads, and cuts sales time in half. In this episode of the VIP Access Podcast, I’m chatting with Veronica Hoddenbagh, a Social Worker turned Mindset Coach and Messaging Strategist. That’s why Episode 66 of the VIP Access Podcast is all about The Power of Messaging. When you sit down to create any content, remember that the person reading it is thinking, "What is in it for me?". If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!Ĭlear messaging helps attract and build trust with your ideal audience. ![]() You can leverage your book to engage with new and prospective clients. Your book is the best marketing tool you can create. The challenges of writing a bookThe Why, the What, and the HowThe tangible goalsUsing your book as a business tool Some of the talking points Kelly and I go over in this episode include: She also nurtures authors from idea to implementation. She helps change-makers author work that matters and makes an impact. In this episode of the VIP Access Podcast, I’m chatting with Kelly Irving, a best-selling Book Coach, Editor, and Creator of the Expert Author Academy. Schedule your complimentary Strategy Call with Melanie at today. You’ve written a book.now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. That’s why Episode 67 of the VIP Access Podcast is all about writing a book to grow your business. And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!Īre you showing your AUTHOR-ity online? Take the quiz to find out!Ī book is a product of who you are, what you do, and your business as a whole. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me. You can grab your copy of Uniquely Qualified here.īe sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above. How to determine your purposeDefinitions of successWhat makes you uniquely qualifiedHow to plan for change Some of the talking points Jacinda and I go over in this episode include: ![]() She's also the author of Uniquely Qualified which has since launched her into another career field as a business coach or as she likes to call herself, a Purpose Pusher. She's been an in-arena host for the NBA's Charlotte Hornets since 2014, alongside her co-host and husband Flyty. In this episode of the VIP Access Podcast, I'm chatting with Jacinda Jacobs, a media guru with 20+ years on radio and TV. ![]() You’ve written a book…now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. That's why Episode 68 of the VIP Access Podcast is about finding your purpose with Jacinda Jacobs. Every woman entrepreneur has a unique purpose, but sometimes it's hard for her to determine what that truly is. ![]()
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